Why Wednesday?

Collaborative and engaging leadership.

By David Longo, Founder, Chairman & CEO, CBI

On June 1, 2022, CBI formally announced our position as a leading Certified MillerKnoll Dealer in our ten markets. As a Certified MillerKnoll Dealer, we expanded our product offering to include the MillerKnoll collective of brands and continued to partner with clients to provide even more innovative and unique workplace solutions. Knoll and Herman Miller are historically known in our industry as pioneers of modern workplace design, and while the new portfolio of brands is incredibly exciting, there are also great organizational benefits that come with the MillerKnoll partnership. 

Since CBI was founded in 1993, we have always had a very strong and open relationship with our leading manufacturing partner, Knoll. This relationship continues with MillerKnoll. This summer, select CBI Associates were invited to attend a Dealer Activation Training in Chicago, allowing them to experience firsthand the power and strength of MillerKnoll. Throughout this training, leaders from across the nation were given the opportunity to learn together, share stories and discuss industry best practices in their markets. These leaders later traveled back to their own CBI locations to help train their peers on the MillerKnoll collective of brands and the opportunities it provides. 

My own experience with the MillerKnoll leadership team has been outstanding. I currently sit on the brand’s newly formed MillerKnoll Dealer Partner Advisory Council (DPAC), a group of 11 legacy dealers from Herman Miller and 11 legacy dealers from Knoll. This group is responsible for working with MillerKnoll to set dealer strategies, discuss product integration and determine manufacturing best practices for thriving together as a new network of dealers. 

MillerKnoll leadership has demonstrated that they are genuine and committed to our mutual success, including supporting us with our growth objectives and serving our clients in exemplary ways. MillerKnoll has made a major commitment to CBI and we to them, and we are excited to introduce and reintroduce their products to our clients. This new partnership offers new and exciting opportunities for CBI, our clients, partners, and those with whom we do business and we are excited to continue working together to lead the industry in workplace design. 

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